So, its 2010, companies have become largely dependent on internet, so much so that a short disruption in the internet service can cost a company millions of dollar. This explains the indispensable role of internet in business; some call it “e-commerce”. Internet has become a widely accepted platform for business transactions and the buying behavior of consumers has changed in such a way that buyers come and check online before making a purchase. The product reviews and comments from other users make it easier for the buyers to filter out the best option from a variety of choices available.

There are many companies that are offering a variety of goods for purchase online. However customers are wary of making any purchase online. The number of complaints and grievances against online business companies is increasing; mainly as customers cannot verify the business and it’s credentials.

The question for any organization in this revolutionary information age is how can a company stand out in this fairly intense competition and create an identity which distinguishes them from fakers? Here is our version that might help you!

1. Promoters of the Company: This is information if put correctly can serve as a marketing tool for your website. The person visiting this section is keen to know ‘who you are?’. Needless to say he/she is interested in buying your product and wants to be sure on your trustworthiness, brand and capability. In the absence of any physical contact these things make it easier for customer to buy your product or services. So, ensure that they find what they are looking for!
2. Contact of the Company: Help your customers to find you easily because if you do so, the chances are more that they will have suggestions, questions, referrals and orders. Even if it keeps your office boy and receptionist busy, I think it’s worth a trouble.
3. Company History: Gone are the days when people were not interested in your turnover, growth and other indices. Today’s knowledgeable customer is more likely to be a professional in some MNC who wants to make sure that he buys the best product with best available vendor. So, it’s for your care to look ‘who’ is talking ‘what’ about you and make sure that you care about what they say.
4. Warranty and Guarantee: These are your ways of assuring your customers that their decision to buy your product is a good decision. Make sure you display the terms and conditions for the ‘Warrantees’ and ‘Guarantees’ in place which is accessible to your visitors to make sure that they are well informed.
5. After Sales Support: Any product or service must provide for a long lasting and fast acting support that goes much beyond the sales. You must support for regular checkups and periodic replacements of the product, if product demands.

A business is dependable only if it satisfies some or all these requirements. Fake Business often does not specify any of these points or these may be vaguely mentioned. They are only eager to sell the product and vanish thereafter, leaving the customers in lurch. I welcome some more views on this, so please feel free to post your comments on this.

Crederity offers a variety of certification programs which will certify your business. Crederity certification can help you to increase the transactions over the internet as a third party certification can initiate trust that may result in more purchases